You know you're capable of closing more deals.
Let's work on what's getting in the way.
Group Performance Coaching · $497/month · Limited to 20 members
Join the Coaching WaitlistFree to join. Get notified when enrollment opens. No payment or commitment required.
Meet your coach
I know what it feels like to be capable of more.
I've spent about 12 years in construction and home improvement sales, closed over $50 million in deals, and I'm still selling.
I've been the top performer. I've also had stretches where I knew I had the ability but couldn't put it all together.
That experience shapes how I coach. We look at what's happening in your appointments, what's happening in your head, and what you can actually change.
Sometimes it's asking better questions. Sometimes it's slowing down and listening. Sometimes it's learning how to walk into the next appointment without carrying the last rejection with you.
Sales is an inside job. Your skills matter. So does the person using them.
12 YEARS / construction sales
STILL / actively selling
$50M+ / in deals closed
Client results
"Earned 45 grand in commissions last month alone."
"It's already paid for itself three or four times over."
"No better investment you can make for your career."
Dallas Leitz
Coaching client · 5-star review
Read more client reviews ↗How Group Performance Coaching works
Find the gap. Work on it. Bring it into your next appointment.
Maybe you hear "we need more estimates" and don't know what's still unresolved. Maybe your confidence rises and falls with your last sale. Maybe you know your presentation but struggle to connect it to what the homeowner actually cares about.
Those are the situations we work through.
01 / Find your focus
Start with a performance assessment and your first 90-day roadmap so you know where to put your attention.
02 / Practice with purpose
Use weekly live group coaching and roleplay to work through real challenges and strengthen the skills you need.
03 / Apply and adjust
Take that work into your appointments. Bring back what worked, where you got stuck, and what you noticed so we can keep improving.
One system. Two ways to work on it.
Choose how you want to improve.
Flagship membership 01 / Get coached on your performanceGroup Performance CoachingFor reps who want help putting the training into practice. $497/mo
What's included
- Performance assessment and your first 90-day roadmap
- Weekly live group coaching and roleplay
- Accountability, progress reviews, and session replays
- Private Performance Lab to share what you're practicing, ask questions, and discuss appointment challenges that shape our group sessions
- Everything inside the $99/month AZ Sales Standard Community
Limited to 20 members.
Coaching takes place in a group, with each member working on their own development priorities.
Join the Coaching WaitlistComing soon. Paid enrollment is not open.
02 / Learn the systemAZ Sales Standard CommunitySelf-paced training and a community of reps.$99per month
- 12-week Sales Methodology + Closer Toolbox
- Video lessons, PDF guides + worksheets
- General Community for questions and shared wins
No live coaching, Performance Lab, or individual assessments.
Both memberships teach: Discovery · Presenting · Objections · Closing · Confidence · Consistency.
Looking for Private 1:1 or team training?
Straight answers
Before you join.
Which membership is right for me?+
Choose Community for independent learning. Choose Group Performance Coaching for weekly coaching, roleplay, accountability, and help with your development priorities. Both are for construction and home improvement reps.
Is coaching group or private 1:1?+
Group coaching, with individual development priorities. Not private weekly 1:1 sessions. The room is capped at 20.
Is this a fixed 12-week program?+
No. Coaching is ongoing. The first 90 days are your development roadmap; the 12-week Sales Methodology is the self-paced training.
What is the Performance Lab?+
A private space for coaching members to share appointment challenges and ask for help. Your submissions help shape group sessions.
What will be ready at launch?+
Before paid enrollment opens, we'll show you what's ready and what's still being developed.
What happens after I join the waitlist?+
You'll get enrollment updates and sales tips by email. Joining is free. It doesn't commit you to paying or reserve a paid spot.
Your next appointment is a chance to do something differently.
Build the confidence, skills, and consistency to make the most of it.
Join the waitlist to hear when Group Performance Coaching opens.
$497/month · Limited to 20 members
Join the Coaching WaitlistJoining is free and doesn't reserve a paid spot.